We have all watched the Friends episode where Ross, Rachel, and Chandler are moving a couch up the stairs. Just like pivoting a couch up a flight of stairs, sometimes we have to repackage our product offering.

I always enjoy listening to Mike Michalowicz’s podcast. He shared an analogy about pivoting during unknown circumstances that really resonated with me. 2020 has taught us that we have to be ready to pivot at any given moment. It keeps us business owners on our toes!

What do you think about pivoting your business or products/services? Have you been in the process of pivoting?

Let’s look at your current offering or deliverable. For example, let’s say you own a restaurant and the final offering is food on the table.

1️⃣ The step before that the food is delivered to the table. If people can’t come to the restaurant they can deliver the food to people via food trucks to neighborhoods, etc.

2️⃣ A step before that the food is prepared. A business could create and sell its top 10-15 recipes online.

✅ This simple exercise can get you thinking about your end offering and how to take one step back to find repackage options.

What’s a small thing in your business you could change that would align you with big wins?